Let me show you what's at stake in Coyoacan:
Colorful buildings that house interesting and unique stores and museums, attracting tourists from all over the world.
The "Blue House," where artists Frida Kahlo and Diego Rivera lived for many years. It's now a museum, but the neighborhood still attracts writers, artists and other creative types.
And, of course, traffic. I have known grown men to cry over the horrible, bumper-to-bumper, horn-blaring traffic jams in Mexico City. Worst of all, the violence that permeates the city has also tainted this neighborhood.
Laura Esquivel also wrote the screenplay for "Like Water for Chocolate"
Maybe seeing a new face enter politics will renew interest among those who've lost hope.
A street in Coyoacan
Image credits: Laura Esquivel website, Flickr users: Blacknell, Daniel Kaempfe, distra, Gustavo Bando, LouisL, Matt.Wegers, scrunchlface, starobs, telojuroporMadonna